The Qwerry Brand Framework: Your Brand Strategy Partner
From insights to implementation, our four tailored solutions help your brand align, grow, and thrive.
Your Roadmap to Brand Clarity and Growth
The Qwerry Brand Framework is a flexible, research-driven system designed to meet your brand’s unique needs, no matter where you are in your journey. With a seamless progression through four levels, it provides actionable insights and strategies to help brands align, grow, and thrive.
LEVEL 1:
Essentials
Best for brands seeking quick wins through exper-led, AI-powered insights to optimize website messaging.
LEVEL 2:
Strategic Foundations
Best for brands uncovering motivators to engage audiences and explore early strategy.
LEVEL 3:
Strategic Blueprint
Best for brands needing quantified insights to guide tactical improvements and future strategy.
LEVEL 4:
Complete Brand Strategy
Best for brands ready to execute a comprehensive tailored brand strategy for growth.
LEVEL 1
Essentials
Leverage AI-driven UX/UI testing and insights from over 1 million user research participants to evaluate your website experience against competitors. Identify which personas your messaging resonates with and assess alignment with your brand’s target audiences.
Gain actionable insights to refine your website experience and ensure it is optimized for your target audiences.
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Persona Comparison Report: Identify the personas your current messaging is most likely appealing to and compare this with your current personas or audience definition.
UX/UI Test Findings: Evaluate the effectiveness of your website messaging, usability, and experience.
Competitor Comparison Report: See how your site stacks up against key competitors.
Essentials Summary Report: Summary of key insights and actionable recommendations from these different analyses for improving audience alignment and resonance.
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Pinpoint audience misalignments or opportunities for optimization.
Understand your competitor’s positioning in the same digital landscape.
Get quick-win recommendations for immediate refinement of website messaging.
Gain confidence in the relevance of your messaging to the right audiences.
Feel empowered through a clear understanding of your competitors’ experience.
Gain peace of mind knowing your website reflects your strategy more effectively.
Real-World Applications
Missed Connections
Your website traffic is strong, but conversion rates are low. You suspect your messaging isn’t resonating with the right audience—or worse, it’s attracting the wrong one.
Identify why your messaging isn’t driving conversions and adjust to reach your ideal customers.
Understanding Competitor Messaging
Your competitors seem to be winning in the digital space, but you can’t pinpoint why.
Gain clarity on how your competitors are messaging to audiences—and how you can outpace them.
Aligning Personas with Strategy
Your team has personas, but you’re unsure if they align with your actual website visitors.
Ensure your personas reflect who’s engaging with your website and align them with your business strategy.
LEVEL 2
Strategic Foundations
Crowd-source directly from the market with our qualitative Discovery Survey to develop a comprehensive list of category motivators (also known as category entry points, or attributes). This uncovers what motivates your target audience to engage in the category so you can assess whether your brand strategy aligns with these critical triggers—or if key motivators are being missed.
Learn key themes among motivators and prioritize them based on an evaluation of each motivator’s actionability. This method goes beyond internal hypotheses, capturing unbiased, market-driven insights.
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Everything from LEVEL 1: Essentials, plus…
Category Motivators Report: List of actionable motivators for your category based on results of a primary research Discovery Survey among your target audience and search listening analysis.
Strategic Foundations Report: Key themes among motivators, a prioritized list based on actionability of motivators, and other key findings.
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Gain an unbiased, market-driven perspective on what motivates engagement in your category and how buyers evaluate brands.
Equip your team with a ready-to-use list of attributes for brand strategy and messaging alignment.
Lay the groundwork for future quantitative testing and validation.
Get assurance that your strategy reflects real-world motivators, not just internal assumptions.
Generate excitement about new opportunities to meaningfully connect with your audience.
Real-World Applications
Category Blind Spots
You’ve built your strategy based on internal hypotheses but feel unsure about its relevance to your market.
Uncover market-driven category motivators you might be missing, directly from your audience.
Strategic Expansion
Your team wants to explore a new product line or enter a new market, but you lack clarity on what drives buyer engagement in that category.
Develop a market-informed list of what triggers buyer behavior in your target category.
Prepping for Brand Strategy Work
You’re about to embark on a full brand strategy project but want to ensure it’s grounded in consumer insights.
Lay the groundwork for a robust brand strategy by understanding the most critical buyer triggers.
LEVEL 3
Strategic Blueprint
Conduct a robust quantitative category buyer research study to uncover audience priorities, brand alignment gaps, and category opportunities, delivering actionable insights to refine your brand’s approach.
Results from this research provide tactical, attribute-level insights that are immediately actionable. Develop a data-driven framework that highlights key opportunities, gaps, and audience perceptions, providing clarity and direction for your brand.
This phase delivers structured insights to guide brand refinement and set the stage for deeper strategic work.
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Everything from LEVEL 1: Essentials and LEVEL 2: Strategic Foundations, plus
Brand Health Report: strengths and weaknesses in perceptions of your brand.
Category Drivers Report: insights into what drives engagement across your market.
Strategic Blueprint Report (Interactive): a user-friendly, online report with visualizations and data filters for easy viewing and sharing your brand and category driver research results with your organization.
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Gain a comprehensive understanding of your brand’s health.
Identify brand strengths and weaknesses on market motivators.
Equip your team with structured brand insights.
Deliver a focused tactical plan to guide operational and messaging priorities.
Gain confidence in leveraging objective data to address key gaps and opportunities.
Gain internal alignment stemming from objective, market-driven insights to make informed, purposeful decisions for your brand’s evolution.
Real-World Applications
Objective Market Data
You may have some internal data, but it lacks the objectivity or depth needed to understand market priorities.
Get a complete picture of your brand’s performance on market motivators based on real, unbiased data.
Brand Perception Alignment
Your team struggles to align on how your brand is perceived by your target audience and the market, leading to uncertainty about focus areas.
Uncover how your audience perceives your brand’s strengths and weaknesses to guide operational and messaging priorities.
Optimizing Brand Effots
Your current marketing strategy feels disconnected from audience needs or market realities.
Refine your brand approach with actionable insights tailored to your market and competitive landscape.
LEVEL 4
Complete Brand Strategy
Go even further with the Strategic Blueprint research data by layering on advanced brand analysis methods. These additional insights plus creative ideation are used to craft a comprehensive brand strategy. This includes identifying a clear positioning direction, identifying key attributes for your brand to prioritize, and creating a cohesive brand framework for execution.
Tailored to your brand’s needs, this phase delivers a fully realized strategy so your brand can differentiate and thrive in your market.
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Everything from LEVEL 1: Essentials, LEVEL 2: Strategic Foundations, and LEVEL 3: Strategic Blueprint, plus
Strategic Positioning Report: up to three brand positioning directions based on insights and analysis providing actionable directions for your brand.
Brand Strategy Workshop: a collaborative session to review findings, align on positioning options, and identify execution priorities.
Complete Brand Playbook: a detailed brand strategy document outlining positioning, key attributes, and recommended messaging pillars along with a guide to executing your brand strategy.
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Achieve a fully customized brand strategy tailored to your unique market position and objectives, that addresses audience priorities and market gaps.
Build a comprehensive framework to guide marketing, messaging, and cross-functional initiatives.
Drive internal excitement about a fully realized strategy tailored to your brand’s unique opportunities, based on market data.
Gain confidence from having a clear, purpose-driven roadmap for brand success.
Assurance that your strategy reflects the depth and precision of advanced analysis.
Real-World Applications
Launching a New Brand
You’re launching a new brand and need a fully developed strategy to position it for success.
Develop a comprehensive, market-informed strategy to differentiate and thrive.
Repositioning for Growth
Your current brand isn’t connecting as deeply as it should, and you’re ready for a bold repositioning.
Explore positioning options grounded in audience insights and competitive analysis.
Building for the Long Term
You’re looking for a strategy that not only solves immediate challenges but also sets the stage for sustainable growth.
Create a bespoke brand strategy tailored for both today’s needs and tomorrow’s opportunities.
Not sure where to start?
Take a short brand quiz to find the Qwerry Brand Framework level that fits your goals, audience, and budget. Receive a tailored recommendation based on your unique needs.
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